Welcome to The Penny Rose winter fashion week! From now until the end of the year, I'll be showcasing some of my favorite outfits that I'm wearing this season, along with links where you can find what I'm wearing. And while I'm at it, this is a bit of a new thing for me. I'm curious if readers would like to see more of these types of posts? If so, please let me know in the comments section.
I've been a longtime fan of Pennyweight, the blog/website of stylist/art director/shop owner Elise Joseph. In the fall of 2016, Joseph introduced us to her online destination, Shop Goodwin, a portal for gorgeous wares from emerging designers, like the pieces seen above.
I always enjoyed shopping at local stores and boutiques, but it wasn’t a priority until I became a small business owner. Once I stood on the other side of the counter, I understood firsthand how every dollar spent in a local shop supports families’ livelihoods and sustains businesses that make communities unique. On top of that, studies show that for every $100 spent in locally owned stores, $68 goes into the local economy versus $43 for national chains. That’s why I committed to do all of my Christmas shopping at independently owned businesses this year.
As you finish your last-minute holiday shopping, consider that small businesses depend on your support and are truly grateful when you choose to shop local. If you’re in the Santa Cruz area, here are a few of my favorite local shops:
To this day, I’m convinced I moved to Santa Cruz because of Stripe. I stopped in Stripe on my first visit to Santa Cruz, and I fell in love with the beautiful store and its curated collection of clothing, home décor, bath products, bags, accessories, jewelry, and children’s items set among vintage and mid-century furniture. I called it “local Anthropologie but even better.” Stripe carries some of my favorite Santa Cruz products including body care from Urb Apothecary, handmade bags from Nuala Leather and artisan mustard from Wilder Condiments. Buying these doubles up the local support—local store and local maker. Also, just a couple doors down, Stripe Men has everything you need for the guys in your life.
Find them: 107 Walnut Ave., Santa Cruz | Instagram: @stripe_santa_cruz
BOTANIC & LUXE
Botanic & Luxe describes itself as a lifestyle store for dreamers, lovers and seekers of all things beautiful. To me, that description is perfect. What is often considered a home accent—plants—sets the airy, dreamy mood in this shop. Succulents, air plants and leafy botanicals can be found throughout the displays of home goods, pots, accessories, body care and unique gifts. Botanic & Luxe supports fair trade organizations and carries many local products like handmade jewelry from Mountainside and Mutari Chocolate’s craft chocolate bars and drinking chocolate. Bonus—their gift wrap is on point!
Find them: 701-A Front St., Santa Cruz | Instagram: @botanicandluxe
HIVE & HUM
When you walk in Hive & Hum, you’ll surely find something for even the toughest person on your list. The store has a huge array of home, garden and apiary goods, alongside furniture, art, accessories and gifts. The owners, a husband and wife duo, are interior designers and backyard beekeepers. Their sense for design and love of all things bees can be seen throughout the warm, inviting mercantile-inspired space. For fans of HGTV’s Fixer Upper, a section of rugs and pillows is dedicated to Magnolia Home by Joanna Gaines.
Find them: 415 River St., Suite B, Santa Cruz | Instagram: @hiveandhum
Every time I visit Lumen Gallery, I find myself wandering for longer than I planned. There’s always something new to see. The curated collection focuses on small artisans and innovative design, and it comes together beautifully. Expect to find an array of art, home decor, lighting, accessories and jewelry. Lumen Gallery’s owner is also the designer of Cierra Designs jewelry, which is carried in the store.
Find them: 112 Capitola Ave., Capitola | Instagram: @lumengallery
Don’t forget your furry family members this holiday. Sandy Paws is a dog boutique with unique toys, collars, treats and gifts for your pet or your favorite dog lover. Their products are eco-friendly, sustainable and mostly made in the USA. Personally, I couldn’t pass up the adorable Christmas cookie dog treats. I bought them for all of the dogs in my family.
Find them: 115 San Jose Ave., Capitola (inside the Mercantile Building) | Instagram: @sandypawscapitola
As I ponder which shoes to pair with my wedding dress this summer, one word keeps coming to mind: clogs. Maybe I’m subconsciously trying to honor my Swedish heritage, or maybe it’s just because these Scandinavian staples are having a glorious resurgence (as celebrated in our spring fashion week shoot, when The Penny Rose editor Christa Martin rocked Sandgrens clogs) and there are so many amazing options.
Leading the pack in my opinion? Bryr Clogs, which are handmade in San Francisco and pictured here. They’re more elegant than the classic clog and come in custom colors like a fashionable white gold metallic, lending themselves perfectly to the funky bride and outdoor summer wedding. Scroll through the slideshow below for other wedding-ready clogs.
One year ago we pitched an idea to Synergy, a beloved organic clothing company in our hometown of Santa Cruz, Calif. What if the international brand teamed up with The Penny Rose to create an exclusive capsule of co-designed items? They were game. Synergy, ever supportive of its local community, was a perfect match for our first clothing collaboration. We’ve been longtime friends and fans of the company whose philosophy behind fashion design is one we admire: steadfast eco-consciousness.
After meeting with Synergy’s owner/designer Kate Fisher, over the course of several months together we designed four items that you’ll see rolling out for spring 2015. Included in the group are two tops and two dresses and each has a timeless, distinct, versatile flavor. We hope you’ll enjoy our capsule as much as we did in creating it.
Look for upcoming posts on the blog featuring each of our four collaborative designs as well as a short film about the project in April on The Penny Rose and on Synergy’s blog. And tomorrow on the blog you'll see the first sneak peek of one of our tops in an exciting giveaway between The Penny Rose, Synergy and Whole Foods.