Stripe Style

Stripe Style is a monthly column written by Dana Rader, co-owner of Stripe and Stripe MEN, beloved lifestyle boutiques in Santa Cruz, Calif. 

At Stripe and Stripe MEN we carefully select and curate our products featuring them in elaborate seasonal displays. We work with remarkable independent designers and makers, many who live locally. For years now, we’ve worked closely with Christa Martin of The Penny Rose in a variety of ways including a new project where Christa comes into the shop a few times a month to choose a few of her favorite things we are currently carrying and we hang a tag that says “The Penny Rose Loves This.” To expand on this collaboration, I will be writing a monthly blog on why we love her picks, the designers behind these products, and why we carry them.

This month The Penny Rose loves our Alternative Apparel sporty satin jumpsuit, RAEN sunglasses, candles by Apotheke, and the Big Sur Ring by Monica Squitieri.

Not only are we huge fans of jumpsuits, but they’re a versatile, effortless, one-piece outfit. This sporty satin version has just the right amount of fun and playfulness to be worn with a pair of converse and enough sass to be worn with heels.  

I sometimes get caught up for hours on Instagram looking at clothing designers, jewelry makers, fashion stylists, artists, and occasionally I strike gold with finding a new product for our stores. I stumbled upon jewelry by Monica Squitieri and literally struck gold. She currently lives in Southern California but will be moving to Santa Cruz this summer. Her striking jewelry is inspired by California and rock ‘n’ roll. This Big Sur Ring, with its height and texture makes it a stand-alone piece or a stand out piece when stacked with smaller rings. Look out for a trunk show soon!

Apotheke started three years ago in Brooklyn when Chrissy Fichtl stole her husband/chef Sebastian’s cooking pots and started making soap. From that first bar of soap they now make natural handmade candles, lotions and skin care products. Their candles burn super clean, and the fragrances are nice and light. We are currently lighting the basil sage mint fragrance—it smells just like a warm afternoon walking through an herb garden.

RAEN sunglasses are inspired by vintage styles and created with modern technology to ensure the quality needed to protect your eyes from the sun. This version, Flowers, reminds us of the groovy ’60s while looking fashion forward like the Olsens with their round frames. Living in Santa Cruz we take the sun for granted, but we can’t take our eyes for granted. These shades have Carl Zeiss lenses that offer 100 percent UVA/UVB protection. 

Meet and Greet: Ashley Cramer of The Barre Studio

Ashley Cramer, owner of The Barre Studio in Capitola, Calif., recently joined our team of contributors.

What’s in my bag?

I firmly believe that you can learn everything about a woman by looking in her bag. As the owner of The Barre Studio in Capitola, Calif., my bag is full of things that help me go from the studio to a meeting, date night or errands around town. Since I’ll be writing a monthly column for The Penny Rose, I’m dumping out my bag so that you can get to know me better.

1. Clothing Layers. Living in Northern California means I don’t leave home without a pullover and scarf to keep me warm and help me go stylishly from studio to street.*

2. My favorite water bottle. S'well bottles look great and support charities that bring water to the world’s poorest communities. (Tip: If you need to keep your chardonnay cold for 24 hours, the large holds a full bottle of wine. Yes, I've tried it.) 

3. Bobby pins. I recently cut my hair short, so I'm obsessed with good, old-fashioned bobby pins. I also learned from Pinterest that the wavy side is supposed to go toward your head. Now my bobby pins actually stay in place! 

4. Makeup bag. I like to refresh after a workout with Burt's Bees Cucumber & Sage Facial Cleansing Towelettes, Kiehl’s Lip Balm No. 1 and a swipe of fresh mascara. There’s no need for blush with a post-workout glow.

5. My iPhone. It may be cliché in 2015, but my iPhone is my most necessary and favorite accessory. I am constantly writing emails, taking pictures, catching up on the news or checking my Instagram feed. I feel lost without it.

*Both items are available for purchase at The Barre Studio

Store Spotlight: Stripe

The Penny Rose • Store Spotlight: Stripe from The Penny Rose on Vimeo.

In this month's video series by filmmaker Deva Blaisdell-Anderson, we highlight one of our favorite stores, Stripe, an enchanting lifestyle boutique in Santa Cruz, Calif. Get to know the story behind this beloved store and why everyone's talking about it. 

Blogger Inspiration

The Penny Rose sparked to life just a little more than three months ago. And while the blog is new, it's certainly thriving. As a long-time journalist, entering the world of professional blogging has been a new venture in my writing career. Along the way, over the last few months, I've been turning to a number of resources to get inspired, generate new content ideas, and become familiarized with the fashion, style and beauty blogging world. 

What does that have to do with you? A lot, hopefully. In my blogging journey, I've found some great things that can boost any writer, blogger, or fahionista's inspiration. The three books shown above are new finds for me, and they're excellent for anyone who's trying to start a small creative business. Written by Meg Mateo Ilasco, a well-known Bay Area designer, these books take the creative woman on an easy to follow, step-by-step program to launching her company, finding her niche, and all the other overwhelming details. Her new book, "Mom, Inc." is especially geared toward moms trying to find a balance between launching their own small business and managing their families (it's co-authored by Cat Seto). "Creative, Inc." is co-written by Joy Cho, the popular blogger of Oh Joy!, and this fall, Cho and Ilasco will release another new title, "Blog, Inc." about how to make a living as a blogger. A must-read for sure. 

Of course, I also look over about 25 RSS feeds per day, checking out style blogs like Cupcakes and Cashmere, Atlantic-Pacific, Fashion Zen, The Sartorialist, My Style Pill and a whole bunch more.

And finally, there's no better way for a person interested in fashion and writing to find inspiration than simply to page through our leading fashion magazines. I try to read every major title each month.

Where do you find your fashion inspiration? 

Beauty Delivery


Over the past year, I’ve been hearing about specialty of the month clubs that go beyond wine and cheese. Some that have sparked my interest include monthly deliveries of microbrew beer, trendy sunglasses, T-shirts, and even shoes. However, nothing caught my attention like Birchbox, which goes for $10/month.

Here's how it works:

Around the 10th of every month, I get an email with the subject line “Your Birchbox has shipped!” Within a week a little hot pink box appears in my mailbox. Inside are five beauty products tailored for my skin type and beauty preferences.

I’ve been a member of Birchbox now for four months and have been incredibly happy with the beauty supplies I’ve received. The products are all travel sizewhich is actually OK with me. Deluxe size samples provide the opportunity to try high-end products without buying the whole bottle, and are perfect for traveling or throwing in your purse. Also, news flash, deluxe samples often last a long time. Another cool feature is that they usually throw in something that will never run out, such as a hair accessory.

Bottom line: I love it.

Here are some of my favorite goods I’ve received so far. Lipstick, perfume and skin cream (above). Tea, a headband and nail polish are below. 

All the items they send you are available on the Birchbox website for purchase in full size quantities, and they often have good promotions going (spend $60 get two free Baggu bags). Receiving Birchbox each month is like a little treat for myself that I really look forward to (although it does make me wonder if that’s what everyday is like for magazine beauty editors.)

The bad news: You can’t just sign up and get started. However, they do release subscriptions regularly, so sign up now to be next in line. 

P.S. They also have Birchbox for men. Oh what a lovely gift for the man in your life who cares about his appearance (or needs to start caring).