Stripe MEN

It's official. Stripe MEN in Santa Cruz opens this Friday. As a spin-off to its sister store, Stripe, owned by Dana Norrell and Suna Lock, this new incarnation of the Stripe brand is surely going to be a hit among men and the women who shop for them. Located just a few doors down from the original Stripe, this new storefront will offer a wealth of clothing and accessories that you won't find anywhere else in Santa Cruz. 

The men's shopping options in this town are limited—a skate sweatshirt, Dickie's, Converse—you get my point—for the man who likes his Americana-inspired boots, his woodsman flannel and his independent designer jeans, there's been no choice but to head up to San Francisco. That's no longer the case. 

"We had created a men's section in Stripe two years ago, and the demand to expand became clear when men were literally begging us for different products, brands, and more," says Norrell. "We really wanted to bring Stripe back to its roots and create a space designed just for men where they'd feel comfortable shopping."

Mission accomplished. The new store (which I'll be reporting about next week after the opening), is "an exaggerated celebration of masculinity," adds Norrell.  "Imagine antlers, woodsy, leather, and rusty tools.  It's a serious celebration of men's pastimes. It's a space designed for men, but completely comfortable and enticing for women as well."

The new store will carry Santa Cruz designers, as well as American brands such as Tellason Denim, Strawfoot Handmade, Thieves, Penfield, Taylor Stitch, Sub_urban Riot, Hippy Tree, Penny Stock, Alternative Apparel, Spiewak and many others. 

Put your boots on. It's time to go shopping.