Everyone has a beauty idol. While some look to film stars and models for aesthetic inspiration, I look to none other than my little sister. Whether it be skin care, handbags or home décor, she has a knack for style and always looks absolutely stunning. So when she said that argan oil is “the” skin care product of the times, I immediately jumped on this beauty bandwagon.
I am no stranger to argan oil, having recently visited Morocco, the miracle liquid’s birthplace. Throughout the desert nation, argan trees thrive. The indigenous people, called the Berbers, have cultivated argan trees for centuries, the nut of which is the sole ingredient in argan oil. During my travels in Morocco, this oil, packaged as a veritable fountain of youth, intrigued me, but since I was backpacking, I didn’t succumb to consumerism like my usual self would do. It wasn’t until I returned, and my sister berated me for not bringing home a supply of the precious oil, that I truly discovered its restorative properties.
Argan oil is all-natural, organic and paraben-free. It can be used to moisturize the skin, tame frizzy hair and calm psoriasis. It can also be used to diminish scars and stretch marks, lessen the appearance of fine lines and wrinkles, soothe waxed skin, and the list goes on. Basically, it’s a miracle in a bottle. The largest peddler of argan oil in the U.S. market is Josie Maran. The ex-supermodel turned beauty magnate has garnered a corner on the argan market, and the brand offers the oil in pure form, as well as moisture sticks, lip balms and hair care products. Thus far, I have used the pure oil as a night time moisturizer, which after a week has generated enthusiastic “your skin looks great” compliments from friends. Yay! I have also been using the moisture stick as a lip balm (not to be confused with the actual Josie Maran argan lip balm) and the results are supple, smooth and happy lips all around.
It’s only been a week, but my skin feels dewfully youthful and luminous. Moroccan women have known about this secret for centuries, and finally, this North African elixir has made its debut in the U.S. Thanks Josie Maran!
Josie Maran argan oil products can be found at sephora.com.