Santa Cruz Fashion Week Begins

Photo: Sera Michael 

This summer, The Penny Rose team decided to take on a fashionable project—create the first annual Santa Cruz Fashion Week. Our writers teamed up with a slew of creative talent in our hometown of Santa Cruz and together we created photoshoots with five of our favorite stores in town. We featured two fall looks from each store, and even caught video footage from behind-the-scenes. The gorgeous results will be showcased this week on, where you will find ideas on sprucing up your wardrobe for the new season, a look at local stores and their points of view, how to be eco-minded while staying fashionable, and much more. We'll also offer five upcoming prizes—one from each store—during the month of September. (The first giveaway is on this Wednesday, so come back every Wednesday to enter to win something to add to your fall wardrobe.)

Huge thanks to the remarkable team who put this all together: 

Nick Chao, Photographer: With his gorgeous photos, he proved that editorial style will always reign over street style any day.

Desiree Amariei, Model: She's a thoroughly beautiful person, both inside and out. Des or Diaz? My vote is for Des.

Missy Schnaps, Stylist: She has a remarkable knack for putting a stunning outfit together in moments. Rachel Zoe, watch out.  

Ginger Vaughn, Hair Stylist: In one hand—hairspray, curling iron, bobby pins. In the other hand, creative hairstyles from an artist. 

Jodi Laub, Makeup: With precision, understanding and perfection, you created a striking and natural look on our model. Bravo. (

The stores: Cameron Marks, Stripe, Wallflower, Synergy, Tomboy, it was a pleasure to visit your stores and show off the beautiful new looks you'll have for the fall. 

Deva Blaisdell-Anderson, Filmmaker: You create movie magic every time you step behind a camera. What an honor. 

Sally Esposito and Sera Michael, Writers: Unending thanks for your smart contributions to The Penny Rose and for your involvement in Santa Cruz Fashion Week. Couldn't have done it without you.