Fast Fashion

Shirts, only $6! Pants starting at $9! Dresses, $20 and under!

In the past decade, fast fashion has majorly invaded the shopping scene. Forever 21, H&M, Target—these are just a few of the stores you can stop in and leave with an entire (super trendy) outfit for under $50. Sound like a dream come true? Maybe, but mostly not. 

A friend on Facebook recently posted that he hated Topshop. Someone commented on his post with “It’s like everything you think you would want, but somehow you always leave empty-handed.”

That is exactly how I feel. When I enter the music blaring, giant-sized shops of inexpensive mass produced trendy clothes—every part of me is feeling like I should be psyched—and yet I’m not. It’s too much. It’s fashion screaming at you “Like me! Like me!” Instead of feeling excited by so many trendy items in one place, I feel dirty. 

For me, fast fashion is like fast food—it’s cheap, it’s everywhere, the quality is horrendous, and you feel awful afterwards. Perhaps the biggest difference between the two is that the working conditions in fast food restaurants are echelons better than the factories where all those mullet skirts, cut-off shorts and fringe booties were made. 

So why am I writing this post? Because I’m a grouchy 29-year-old who thinks you should pay $250 for a T-shirt? No. I’m writing this post because I think it’s time we all start thinking about the quality of our purchases. What if we stop ingesting endless amounts of trends until our closet is drunk with hangers full of skirts and shirts and shoes and the only remedy is to purge so we can go back for more.

Now, I’m not riding this wave on a high horse—I’ve bought stuff at those stores. I’ve danced in the devil’s LBD. I’m just saying, let’s try. Let’s think before we purchase and choose items that are of good quality and ethically made. 

"It is better to have a little of the best than to be swamped with the derivative, the careless, the routine."

—Robert Bringhurst