Meet Elimelise Vilmenay—Blogger/Fashion Industry Veteran

Having grown up in Santa Cruz, Calif., Elimelise Vilmenay went to fashion design school in San Francisco, then moved to New York where she continued to work in the fashion industry designing women’s clothing, fashion sketching, doing fabric research and development, and worked as a color specialist. Recently, she moved back to her hometown and began blogging for The Penny Rose. We caught up with this fashion industry veteran to get some valuable fashion and beauty tips.

How would you describe your personal style?

Dirty Martini—my style is classic with a salty kick. All joking aside, I’m a jeans-for-most-occasions person. I love that they can be dressed up or down and I think they’re the perfect blend of my low-key California roots and big city mentality.

What’s your favorite brand of denim?

So far, Joe's Jeans fit my curvy backside the best.

What fashion designer (or beauty brand) are you eyeing right now?

I’m loving most everything from Rag & Bone lately.

What’s your favorite skin care item?

Moisturizer with sunscreen—everyday.

What fashion tip would you give to someone for the upcoming season?


If money were no object, what spa or beauty treatment/service would you be addicted to?

I’d have a standing appointment for a regular massage.

On occasions when you need to get ready in a rush, what is your quick ‘n’ easy beauty routine?

Moisturizer, gel blush, curled eyelashes with mascara, lip stain balm, and I’m out the door.

What is the most unusual or surprising beauty product in your arsenal?

My homemade vitamin C serum. I Googled it. It’s super easy, cheap, and it works. My pores look smaller, my skin looks more radiant and as odd as it sounds, I kind of like the tingly sting. It’s how I know it’s working.

What beauty products would we find in your purse?

It’s all about lips and hair: lipstick, lip balm, lip stain balm, lip liner, head bands, pony tail bands, hair clips. 

You’re traveling and can only bring one bag: what favorite beauty/fashion items stay home and what must go with?

For Spring/Summer travel: SPF moisturizer, mascara, eyelash curler, gel blush, sheer SPF foundation and at least one lip treatment with color, and one colorless lip balm. A travel size hair tamer (gel or mousse), hair clip and rubber bands, tweezers, simple earrings that go with everything like gold hoops, a pair of comfortable flat sandals, a pair of high heels for night, jeans (of course), and my black cotton dress with crochet trim that is perfect for day or night.

Mani or pedi?

Both! I don’t mind doing my own manicure but I hate to give myself a pedicure.

Lip gloss or lip balm?

Balm. Glosses are too sticky for me.

Heels or flats?