Eco-Fashion Pick: Faherty Brand Swimsuits

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All natural sunscreen? Check. Hat, book, towel, stainless steel water bottle? Check, check, check and check. Eco-friendly bathing suit? That’s a trickier item to cross off my list of beach-bum musts. Which is why I was so intrigued to hear that Faherty Brand is, literally, rolling into town this week. Faherty Brand, an above-par men and women’s swimwear company helmed by a pair of beach-loving twins, features “clothing made from premium materials, both ethically sourced and environmentally sound, with a focus on unwavering craftsmanship, specifically made for life’s great moments at the beach and all the times you wish you were there,” according to their website, fahertybrand.com.

As part of a “Never Ending Summer” road trip, the eco-ethical swimsuit makers will set up their mobile shop in front of Verve Coffee Roasters (816 41st Ave., Santa Cruz) from 7 a.m. to 5 p.m. this Thursday, June 27. Made with rich colors and dainty patterns, their suits look adorable and, for those of us who steer clear of string bikinis (which they offer, as well), the line boasts gorgeous designs that cater to all body types, including trendy one pieces and sturdier two pieces. I’m eyeing the cami-style underwire top and high-waisted “hipster bottom,” myself.