Choosing the best makeup for my skintype has always come quite naturally to me. I often spend hours online going in and out of different discussion forums to read the reviews and technology that goes into these new products. I find it very soothing at the end of a long day. Most people I talk with about makeup are quite the opposite. They want to quickly find something that they know will work well with their skin, all while giving the right amount of coverage and being cost effective. I have always found myself wondering if and when the day would come where there would be one specific search engine made available for individuals who want someone to do all the (fun and exciting) research for them, and all you had to enter in was your specific skin tone to find every shade of makeup available for you.
Enter Sephora + Pantone's Color IQ system. This brilliant device (found in Sephora stores nationwide) identifies your Color IQ (based on Pantone's colors) to pinpoint your foundation match from over 1,500 formulas. After receiving an email about it a few weeks ago, I made my way into Sephora to find out my Color IQ.
This 60-second (maybe even less) service was done by a Sephora employee and generated hundreds of foundations available at Sephora matching my skintone.
Here's how it works: the Pantone camera is placed on the chin, cheek, and then forehead to generate the perfect shade to match your skintone. I was especially impressed with the fact that the search engine also allowed for you to find foundations for your skintone in one shade darker, as well as lighter than your original coloring. I personally like to choose foundations that are one shade darker than my original coloring because I never tan my face, but love a year round tan.
To my surprise, the Skin IQ suggested my exact foundation (YSL's Le Tient Touche Eclat) in the exact shade I use (BR40) when I typed in that I was looking for something just one shade darker than my natural coloring.
This search engine also address many different skin concerns, as well as price range. I would highly suggest heading to a Sephora near you to give this new technology a shot!