A Stitch Fix Story: Part 2

Are some things too good to be true?

The other week, I shared with you my excitement about ordering my first Stitch Fix shipment.

The online styling service is an exciting, promising concept: make a thorough style profile, order a shipment, and voila—a few weeks later, a box of handpicked clothes and accessories arrives on your doorstep.

I was fortified by the portion of the style profile (the main resource the stylist who is assigned to you uses to assess what to pick for you) that allows you to rate pre-arranged looks from “Hate It” to “Love It.” I threw in several “Hate It” ratings to make sure the stylist knew what to steer clear of.

I rated two looks “Love It” and yet nothing in my much-anticipated box, when I finally got to rip it open, contained anything resembling the pieces in those collages. In fact, most of the items were straight out of the looks I’d rated “Hate It”—especially a glitzy, clunky, cheap-looking necklace and a pair of skin-tight black pants with faux leather strips up the sides. (The pants admittedly fit like a glove, but they just weren’t my thing.) The box’s contents made me wonder about the reality of Stitch Fix: how much did the stylist know about these articles of clothing? How likely is it that they went more with their personal style than trying to understand mine? Was my style profile detailed enough?

Or—the pinnacle of my Stitch Fix inquisitiveness—is it an imperfect system? It’s somewhere between paying a real stylist (who can dedicate time to getting to know you) and shopping online—and perhaps part of participating is accepting that they might miss the mark. Maybe there’s also some luck involved in terms of landing a stylist who has similar taste.

All of that said, I’m still a Stitch Fix optimist. I got a cute and comfortable jean jacket out of it, and by buying one item in your shipment, you not only don’t pay the $20 styling fee, it’s deducted from your total. Would I have bought that jean jacket if I spotted it in a store? Probably not, but that’s part of the Stitch Fix appeal—you can journey outside the bounds of your comfort zone. (The jacket is pictured above; the looks in the image are the styling suggestions they included for the jacket in my box, neither of which appeal to me.)

So was it too good to be true? No, I don’t think that’s it. I think risk and surprise is part of the deal, and I now realize that there are ways to improve my chances of getting better shipments in the future. For instance, whenever I take the plunge again, I’ll be sure to add a Pinterest board to my style profile to help the stylist understand my taste. And I’ll be sure to ready myself with more realistic expectations. 

Have you tried Stitch Fix? If so, let us know how it worked for you in the comments below.