Indie City: Lotfi

Indie City is a monthly column featuring unique independent designers and artisans, and written by Sydney Pfaff, owner of LEGION in San Francisco.

For the first installment of Indie City, it seemed only fitting to feature an artist close to home. Lotfi is a clothing and accessories line based in San Francisco. Venezuela-born Sharareh Lotfi started her eponymous line in 2011 with the intention of making her own textiles.

Her simple silhouettes feature prints made in collaboration with her illustrator husband, Chris Koehler. The very first textiles for Lotfi were actually based on a series of his oil paintings. While Koehler has a much more detailed sensibility, Shara’s strength lies in creating more abstract patterns, making them a well-balanced team.

Each piece is constructed in San Francisco using chemical-free dyes and pigments on organic fabrics and natural materials. She designs everything from her home studio in the Mission District. Shara’s love of the moon and its many phases is often revealed in her digitally printed textiles, particularly in her spring 2014 collection. A couple of my favorites from the collection include a navy moon phase-printed tank and her popular moon phase folded clutch in denim. The line will be available in stores later this month.

Sydney Pfaff is a San Francisco-based shop owner ( and freelance writer ( Lotfi spring 14 lookbook photos by Valeda Stull (