Q&A: TotalBeauty.com Lead Beauty Buyer Sarah Czuleger

With tens of thousands of beauty products out there (and intense marketing pressure for many of them), women can feel overwhelmed and confused by the sea of options. That’s where TotalBeauty.com comes in. The site cuts through the noise to bring users helpful, honest opinions and advice. The Penny Rose caught up with Total Beauty’s Lead Beauty Buyer, Sarah Czuleger, to pick her brain on the best eco-beauty options available.

Age and place of residence:

Twenty-eight. Venice Beach, Calif.

In a nutshell, what is Total Beauty?

TotalBeauty.com is the ultimate online beauty destination. We provide expert advice for achieving beauty from the inside out. We recently expanded and now you can purchase products directly from us, as well, at TotalBeautyShops.com

Why do you use eco-beauty products?

When you actually think about it, this should be a no brainer. We are all concerned about what we eat, working out, and healthy lifestyles in general. Why would we put toxic ingredients on our largest organ—our skin?

When looking for an eco-beauty product, what are some ingredients to definitely avoid? 

I rely on two trusted resources (for this information): EWG’s Skin Deep Cosmetic Database and Beautycounter’s The Never List.

What beauty brand(s) are you eyeing right now? 

Beautycounter, Intelligent Nutrients, and RMS Beauty.

From your perspective in the industry, which natural and/or eco products stand up against the conventional products best? 

RMS Beauty “Un” Cover-Up, Vapour Organic Beauty Aura Multi-Use Blush, and the Beautycounter Vibrant Eye Perfector.

Name one beauty product for each—an affordable must-have and a worthwhile splurge:

Affordable must-have: RMS Beauty Living Luminizer. This product does not leave my side.

Worthwhile splurge: Intelligent Nutrients Plant Stem Cell Science Renewal Complex. This product would travel with me to a deserted island.  

On occasions where you need to get ready in a rush, what is your quick ‘n’ easy beauty routine?

No. 1: VoCe Dry shampoo.

No. 2: Marie Veronique Organics Everyday Coverage SPF 30.

No. 3: Vapour Organic Beauty Aura Multi-Use Blush (I use this on my cheeks and lips to bring my face to life).

No. 4: Mascara—never leave the house without it!

What is the most unusual or surprising beauty product in your arsenal?

The Skin Perfector by Le Mieux—this new skincare device has changed my life! It uses high-frequency vibrations and deep cleanses your skin while decongesting your pores.

You’re traveling, and can only bring one bag: what favorite beauty/fashion items stay home, and what must go with?

Classic black essentials go with me and the trick to always looking fantastic is accessories. They are much smaller and you can completely change an outfit with a statement necklace, colorful scarf or bold pout. My beauty routine is simplified and I tend to rely on a great beauty oil since it is all you need to keep your skin looking dewy while traveling. My current favorite is Beautycounter’s Lustro Face Oil 3

Mani or pedi?


Lip gloss or lip balm?

Tinted lip balm or lip stain—I love the lived-in natural look.

Heels or flats?