Skin Deep

Parabens, bithionol, formaldehyde, oh my! The ingredient list on some of today’s cosmetics can be harder to read, let alone understand, than a college exam. I saw a quote floating around the web recently that encapsulated the problem with the complexity of ingredients: “If you don’t recognize an ingredient, your body won’t either.” Enter The Environmental Working Group’s Skin Deep Cosmetics Database. This handy online portal takes all of the overwhelming information and distills it into a user-friendly, navigable guide to what to avoid and why. You can search by product (they have rated more than 69,000), scan quick tips on skin safety, or learn the truth behind some prevailing cosmetics myths. Now with a smartphone app, Skin Deep is easier than ever to consult while perusing the beauty section at your local store. Healthier choices mean healthier bodies—skin is, after all, the body’s largest organ. Skin Deep makes the task of caring for this all-important organ much less stressful.