Eco-Beauty Trend Alert: Rosehips

While perusing the skincare section at the Santa Cruz Whole Foods Market this morning (The Penny Rose has partnered with the Santa Cruz and Capitola stores and will be selecting monthly beauty picks—more on that soon!), I realized that I was drawn to products that all had one thing in common: rosehips. Perhaps it’s because I haven’t experimented with this natural, supposedly powerful, ingredient in my beauty routine yet, or perhaps it’s because there are more products flaunting it as their flagship component than ever before. Whatever the reason for its sudden ascent to the top of my “must try” list, there it is. All within arm’s reach of each other in the aisle, I ogled over the Copper Moon Apothecary Rosehips Night Crème, Simplers Botanical Co. Rose Hip Seed Oil and Dr. Hauschka’s Rose Day Cream, which utilizes rose petals and hips.

But most exciting was the raw, non-GMO, sustainable and fairly traded Trilogy line, which Whole Foods just started carrying. Clinical trials of Trilogy’s rosehip oil products show that it “helps improve the appearance of scars, stretchmarks, fine lines and wrinkles.” The products—which are the skincare products of choice for none other than Kate Middleton—center around Trilogy’s trademarked rosehips-based ingredient, Rosapene, which is, in their words, an “antioxidant complex, combining essential fatty acid-rich rosehip and cranberry seed oils with antioxidants from tomato seed and acai berry oils” that “works to nourish and repair skin while protecting against environmental free radical damage.”

On that note, I have a new tube of the Vital Moisturizing Cream that needs testing. I’ll let you know how it goes.