Our Monthly Favorites at Whole Foods

In April, we launched an exciting partnership with the local Whole Foods stores. Each month, I scour their beauty and body department shelves for the latest and greatest offerings and pick my five favorites. I only choose things I have tried and genuinely love and use. This month, my five top Whole Foods recs are the Gabrielle mascara, Mineral Fusion concealer duo, ZOYA nail lacquer, derma e microdermabrasion scrub, and Acure cell stimulating facial mask (see photos). Next time you’re in the aisles of the Santa Cruz or Capitola locations, look for The Penny Rose tags pinned to the shelves.   

If any of the first three of this month’s items piqued your interest (or if you are simply in need of some eco-friendly staples for your makeup bag), take note that all makeup and nail color will be 25 percent off May 8-10 at the stores. (See below for instructions on how Penny readers can score a free gift on top of this!) Still stumped on what to get mom for Mother’s Day? Fret not: the Santa Cruz Whole Foods has got your back with a “Last-Minute Gift Pop Up” on Saturday, May 9 from 10:30 a.m. to 1:30 p.m. (Find more info here.) On top of all of that, the Santa Cruz location will also be offering free makeovers May 7-9.  

Put yourself in the running for a free beauty basket from the Capitola store on May 13 by posting Instagram pics of your favorite natural beauty items with the hashtag #wfmnaturalbeauty. 

Let us know if you try the May picks and what you think in the comments below, and stay tuned for our next round of our “fave five” in June.  


HOW IT WORKS: Say these words to any Whole Body Department employee and receive a free gift.