A dear friend of mine has been on the hunt for a simple, straighforward, effective, easy-to-use lip/cheek stain for quite a while now. She keeps picking up varieties at various stores and hasn't yet satisfied her desire to have one product that offers a spash of color on her lips while imparting a natural blush to her cheeks. So while she's been off hunting for the perfect product, I decided to try to help her out and went on my own hunt. And, here's what I discovered: Urb Apothecary's Cheeks & Lips Stain. This sweet product comes in a regular formation and a vegan option. It's a buildable color, meaning that you can swipe on one simple layer or put on more and more to increase the hue. Simply apply like chapstick on both your lips and cheeks, then blend a little bit. For $11, this is a product that will last you quite a while. I'll have to surprise my friend with her new favorite product.