I'm a big proponent of women supporting one another. That's why I'm giving a huge plug to a new lifestyle website that's just been unveiled: The Beautiful Now, founded by former InStyle Executive Editor Amy Synnott. I've been following Synnott on Instagram for a few years now, and she's become one of my favorite fashion/beauty/lifestyle writers out there. From her major magazine articles to this new project of The Beautiful Now, Synnott offers a fresh take on all things style-oriented. The Beautiful Now is just that—it's a timely, beautiful portal to all the things you want to know about beauty, fashion, cooking, nail art, and more, but don't feel like doing the research to learn about them. Synnott does it for you.
Its function from her lips: "To inspire, delight and inform women who seek to balance beauty and style with wellness, family and work life." Mission accomplished.
There's a wealth of beautifully curated content on The Beautiful Now, and some of my favorite elements include the modern design, readability, accessible presentation, and actual helpful information. Synnott is particularly known for her engagement with followers, and I can testify to this.
A while back, I was sick of doing so much research on eye creams (and trying out many to no avail), that I reached out to Synnott on Instagram. She quickly replied and pointed me toward the $47 Neocutis Lumiere cream that has solved all of my under-eye woes.
For more eye-opening beauty, makeup, fashion suggestions, and much more, visit Thebeautifulnow.com.