Welcome to the #cmpinkpalace.
I love the local stores in my hometown of Santa Cruz, and Cameron Marks has long been one of my favorites. This modern outpost for fashion forward apparel and wares just had a re-model and the result is perfection. Dubbed the "Pink Palace," the new store on the Westside of town boasts the hot color-of-the-moment: a pretty blush shade that sweeps the walls. It's accented with pops of mustard in the dressing room curtains, and blue and yellow poufs.
What else is new? Besides getting an aesthetic makeover, the clothing has never been better. With lines like Ulla Johnson, Rachel Comey, Citizens of Humanity, and No. 6, among others, the store is seeing a surge of out-of-town visitors who are willing to make the trek to Surf City to shop in the beautifully curated brick and mortar location, helmed by owner Vanessa Ambrose.
But if you live out of the area, simply hop online at cameronmarks.com and shop from the web store for all the same beautiful finds.