The Penny Rose Summer Fashion Project Movie

Summer Fashion Project 2013 • Behind the Scenes from The Penny Rose on Vimeo.

Last week, The Penny Rose showcased five days of fashion, jewelry, photos, and editorial all inspired by the classic movie, "The Wizard of Oz." Today, we take you behind the scenes of our fashion week where you'll see the team who put this project together. Five models and nine crew members gathered together in mid-May in the Santa Cruz mountains at the home and property of Laamie Young of Blank Verse Jewelry. Take a look at how our fashion project came together. This film was created by our resident filmmaker, Deva Blaisdell-Anderson. Yesterday, we featured a Q&A with her on the blog. Thank you, Deva, for this beautiful film!

Fashion and Digital Art Night

Last week, The Penny Rose team attended Santa Cruz's Fashion and Digital Art Night held at the Museum of Art & History. There, we set up a booth and shared with passersby about the ins and outs of fashion blogging, how we go about doing high fashion photo shoots and collaborating with local Santa Cruz designers and boutiques, and much more. We had a remarkable time talking with locals and debuting our blog in a large scale event where we represented Santa Cruz's only professional media outlet that focuses on fashion and beauty.

We discovered what we already guessed—that our local readers are eager to connect on a fashionable level. They want to hear about what's going on in the fashion community, as well as have an intimate look at new styles for each season, learn about cutting edge brands, and discover what their favorite stores are up to. Since launching this blog about a year ago, we've had the honor of representing our home town and covering what our locals are up to. We're excited about what this new year will bring—both locally and beyond.

Look for The Penny Rose to pop up at more events, for a Fall 2013 fashion catalog that we're producing for Synergy, a summer photo shoot where we'll team up with local stores, and much more. Warm thanks to the team that attended the Fashion and Digital Art night—writer Ellie Vilmenay, photographer Nick Chao and filmmaker Deva Blaisdell-Anderson.

Holiday Fashion Week Video

The Penny Rose Holiday Fashion Issue from The Penny Rose on Vimeo.

Last week on The Penny Rose, we featured our Holiday Fashion photo shoot starring images of model Desiree Amariei wearing holiday clothing, and shot by photographer Nick Chao. Today, we showcase an original film that highlights our holiday fashion, and was produced/edited/directed by filmmaker Deva Blaisdell-Anderson. Enjoy!