Fall Fashion—Tomboy

 

Photo: Nick Chao 
T-shirt: Tomboy, $20 / Shorts: Vintage, $22 / Vintage Gemstone Belt: $40 / Vintage Suede Fringe Vest: $30 / Necklace: $40 / Earrings: $14

Tomboy closes out our first annual Santa Cruz Fashion Week, and there's no better way to end this week than with a spectacular cowgirl send-off.

The Looks: Vintage pieces with a military and Southern comfort-twist were used in these looks to create comfortable, wearable, slightly edgy, sexy styles that let you shine. The military look is back in full force for Fall 2012 (see below). And cowboy boots and a Western influence never go out of style.
 
The Store: Tomboy is a new store in Santa Cruz that opened in June. It's the vision of two friends, owners Debbie Graves and Summer Duppen, who brought their talents together to create a store that offers fashion from the '60s, '70s and '80s.

 

Photo: Nick Chao 
Top: Vintage Saks, $20 / Vest: Tia Loca, $32 / Skirt: Vintage, $16 / Cuff: Resurrection Leather, $20 / Ring: Bandit Brand, $15 / Necklace: $22 / Earrings: Margery Mia, $12 / Arm band: Gypsy Jan, $26 

If a shopper at your store should invest in one fall piece, what should it be?
A great pair of boots is always a good idea. Or, a statement piece like a favorite belt, a resurrected leather messenger bag or a vintage jacket. 

What were you looking for when you bought items for the fall? 
We were really going for a more androgynous collection. We're loving the layers that come with autumn. T-shirts, sweaters, shirts, jackets, scarves, hats, jeans. While we do carry dresses and pretty little things, the Tomboy theme does run deep.

Is your store influenced much by trends?
Not so much.

In three words, describe the style of the clothing in your store.
Vintage, American spirit. 

Photo: Nick Chao 
Shirt: Vintage, $28 / Shorts: Vintage, $22 / Earrings: $14  

Photo: Nick Chao / Model: Desiree Amariei 
Stylist: Missy Schnaps / Hair: Ginger Vaughn / Makeup: Jodi Laub, jodi.laub@gmail.com
Tomboy: Tomboysc.com, 1207 Soquel Ave., Santa Cruz, (831) 425-1405

Tomboy—The Movie

A behind-the-scenes video of our photo shoot at Tomboy, directed by Deva Blaisdell-Anderson. Watch it below or here.

Santa Cruz Fall Fashion Week Day 5 Tomboy from The Penny Rose on Vimeo.

Fall Fashion Giveaway: Win an item from Tomboy in the upcoming weeks on thepennyrose.com. 

Fall Fashion—Wallflower

Photo: Nick Chao 
Crochet Top: Black Sheep, $48 / Corduroy Pants: Bella Dahl (5 Pocket Micro Cords), $119 / Belt: Ansaldo, $79 / Earrings: Beautiful Jean, $46 / Necklace: Julienne English, $49  

Welcome to day four of Santa Cruz Fashion Week. Today we’re featuring two looks from Wallflower Boutique, a fun, unique and colorful clothing shop in downtown Santa Cruz, Calif.

The Looks: 

You don’t have to leave your sun-filled memories of care-free days and music-driven nights behind you, despite the end of summer. Carry your effortless bohemian style into Fall with this ivory crocheted top (above and below) and skinny burnt sienna cords. Pair with dark brown knee-high boots and you’ve successfully translated the feeling of a Santa Cruz summer into an outfit. Best part? It’s just the right amount of hippie, so you can unleash your wild spirit while still being in style.

Peplums are very Fall 2012. The Alanah dress by Ladakh (below) casually masters this trend without even trying and instantly gives you an hourglass figure. This dress is perfect for a confident woman who's in the mood to have fun and turn heads. The faux suede fabric and ultra-marine color are the right amount of standout glam without going overboard. Dress it up at night for a date or wear for a trip to the lounge, and pair with heels. Or, try wearing short booties for a more comfortable, casual look in the evening. Either way, you can’t go wrong. This dress is for the bombshell in all of us.

The Store: 

 Wallflower offers a fun and care-free style catering to a woman whose lifestyle is connected to the beach and the mountains. She doesn’t need to switch purses or change out of her outfit to jump on her bicycle and go. Being environmentally and socially responsible is her concern, yet she doesn't take herself too seriously and doesn't want her clothes to restrict her from being a feather in the wind.

When possible, Wallflower invests in fair trade products and clothing made with sustainable materials. Every week the store gets new additions to its collection of one-of-a-kind handmade garments created locally by Terra Lynn, Arielle Rose, Kelly Murray, Suzanne Dyer, and Chelsea Gurnoe. Wallflower values clothing either made locally or in the United States.

Below is an interview with owner Terra Lynn on her favorite looks for fall.

Photo: Nick Chao 

If a shopper at your store should invest in one fall piece, what should it be? 
Our long-sleeve chambray button-down top. It’s our most versatile piece and has the ability to be worn with an array of bottoms or simply with a dress. Wear it knotted in the front, tucked in or left unbuttoned. This top will be your go-to basic and its light shade of vintage denim complements all the earthy tones of Fall. Best of all, it is produced in the U.S. with eco-friendly fabric.

What key styles were you looking for when you bought items for the fall? 
Fall is all about layering and it's a great opportunity to get creative and have fun mixing patterns and textures. I was looking for pieces with unique prints (everything from plaids to flannels to florals and geometric prints) on quality fabrics. I was also looking for the favorite scarf or sweater, the kind that keeps you warm and comfortable but also looks cute and is super soft against the skin. We found high quality basics to last through the winter, skinny four-way stretch denim and colored corduroy perfect for tucking in boots. For the working woman, I picked up some retro inspired dresses and blouses with cool details like flattering peter pan collars. Lastly, I was looking for garments with special details; a little velvet, leather, or lace makes a timeless piece. 

Is your store influenced by trends? 
Of course, but our store is trendy in a “Santa Cruz” way, and not necessarily in a “New York” way. Our goal is to provide our customers with something really special that they absolutely love and will feel good about for longer than just one season. At Wallflower you'll find a more practical application of trends to your favorite classics.

In three words, describe the style of the clothing in your store. 
Charming. Unique. Playful.

Photo: Nick Chao 
Dress: Ladakh (Alanah Dress) $86 / Necklace: Nora Doughtery (The Passage), $350

Photos: Nick Chao / Model: Desiree Amariei 
Stylist: Missy Schnaps / Hair: Ginger Vaughn / Makeup: Jodi Laub, jodi.laub@gmail.com
Wallflower: Shopping Web site, 103 Locust St., Santa Cruz, (831) 426-3526

Wallflower—The Movie

A behind-the-scenes video of our photo shoot at Wallflower, directed by Deva Blaisdell-Anderson. Watch it below or here.

Santa Cruz Fall Fashion Week Day 4 Wallflower from The Penny Rose on Vimeo.

 

Fall Fashion Giveaway: Win an item from Wallflower in the upcoming weeks on thepennyrose.com.

Fall Fashion—Synergy

Photo: Nick Chao 
Vest: $86 / Earrings: Heidi Roland, $28

On day three of Santa Cruz Fashion Week, we feature Synergy, an eco-friendly store that sells its owners' designs in two locations in Santa Cruz, Calif.

The Looks: Cropped yoga pants (below) are great for active individuals. These pants can also work as leggings for the dresses that you don't want to put away for the winter just yet. The bomber vest (above and below) gives warmth, but also freedom in the arms to keep up with a sporty lifestyle or rambunctious children.

The dress (below) is the Fleece Dream Catcher Tunic in the color Mushroom. It's a fantastic item for later in the Fall when the weather starts getting cooler. The Mushroom color is an easy neutral to work into your wardrobe or wear it as a stand-alone piece.

The Store: Synergy Clothing, which has two stores in Santa Cruz and is sold around the world, is a pioneer in eco-friendly fashion. With the brand’s rapid expansion, Synergy owners Kate Fisher and Henry Schwab have proven that fashion can be both chic and green. Synergy’s contemporary designs combine influences from East and West, sustainability, unique detail and of course, comfort. The pieces are flattering to the female body, affordable and made with love. The Pacific Avenue store in downtown Santa Cruz is considered their flagship store, which carries newer items as well as other eco-friendly brands. The Soquel Avenue store is considered their outlet store featuring clothes from the current season as well as past seasons. A quick interview with Gina Peters (Chief Operating Officer) and Laurel Pochucha (Retail Operations Manager) is below.

Photo: Nick Chao 
Leggings: Cropped Yoga Pants, $50 / Shoes: Stylist's (Kate Spade) 

If a shopper at your store should invest in one fall piece, what should it be?

As far as an investment piece I would opt for the new shortened version of our bestselling trench coat. It's a chic, versatile jacket made out of our super cozy eco fleece. It's available in black, deep sea (rich blue/purple) charcoal, and wine.

What key styles were you looking for when you thought of Fall 2012?

This Fall, our collection will feature more rich, jewel-toned colors than previously. The emphasis of the fabrics are on lush organic fleece and on-the-go bamboo jersey. The style of this collection features a lot of ruched, wrapped and draped details for a quintessential feminine look.

Is your store influenced by trends? 

Our store is more influenced by a natural, healthy, stylish eco-lifestyle. Kate Fisher (co-owner) designs clothes that will hold up for an active woman who wants to look put together and feminine, without being overly trendy to the point where an item seems passé from season to season.

In three words, describe the style of the clothing in your store.

Conscious, comfortable and versatile.

Photo: Nick Chao
Dress: Dreamcatcher Fleece Tunic in Mushroom, $68 / Feather Earrings: Heidi Roland, $32

Photos: Nick Chao / Model: Desiree Amariei 
Stylist: Missy Schnaps / Hair: Ginger Vaughn / Makeup: Jodi Laub, jodi.laub@gmail.com
Synergy: synergyclothing.com, 1229 Pacific Ave. and 1126 Soquel Ave., Santa Cruz, (888) 466-0411, Ext. 121

Synergy—The Movie

A behind-the-scenes video of our photo shoot at Synergy, directed by Deva Blaisdell-Anderson. Watch it below or here.

Santa Cruz Fashion Week Day 3 Synergy from The Penny Rose on Vimeo.

Win This Look

Leave a comment today on this post about what you love about fall fashion and you'll be entered to win the dress (above). Deadline to enter is Sept. 11. Winner announced Sept. 12. 

Fall Fashion—Stripe

Photo: Nick Chao
Jeans: Level 99 (Chloe), $108 / Shirt: Taylor Stitch, $122 / Belt: Leatherman, $68  

On day two of Santa Cruz Fashion Week, we feature looks from Stripe, a timeless, classic boutique in downtown Santa Cruz, Calif.

The Looks: The above denim on denim look is very on-trend and has a flirty, '70s vibe, but it's modernized with bold, vintage earrings and a sweet statement necklace by Ax + Apple Luxor. Level 99 jeans are flattering on all body types, so it's safe to tuck in that shirt and show off your figure. Pair with a vibrant purse that will hold your essentials and insert a pop of color into this single-hued outfit. Chunky rings and a cool black belt by Leatherman complete the look. 

Below is a gorgeous dress by Santa Cruz designer Sally Esposito, who spends countless hours hand-crafting every frock she sells at Stripe. The mint shade and feminine silhouette are very Fall 2012, and both the color and the fit will flatter many women. Be bold and try two different earrings, and while you're at it, layer your necklaces for a modern take on this classic look. And, of course, pair with a red lip from Jane Iredale (found at L'Atelier in Santa Cruz), neutral eyes, and hit the cheekbones with just a touch of blush. 

The Store: Stripe opened its doors in March of 2009 in downtown Santa Cruz and has been a popular destination every since. (Earlier this year, Stripe opened a men's storefront.) Owners Suna Lock and Dana Norrell have created a highly curated space that sells a mix of new and vintage items. Visually, Stripe is a striking and stimulating store, offering long-lasting, timeless clothing. A quick interview with co-owner Dana Norrell is below.

Photo: Nick Chao 
Earrings: Vintage, $48 / Necklace: Ax + Apple Luxor, $178
 

Photo: Nick Chao 
Purse: Manos Zapotecas, $98 / Rings: Baghsu, $98, $122

If a shopper at your store should invest in one fall piece, what should it be? 
A pair of Maguba clogs. They're a great way to dress up your fall wardrobe. They're the perfect addition to any outfit worn with socks, tights or alone, and they look great with pants, skirts and dresses.

What key styles were you looking for when you bought items for the fall? 
We always look for current items, but they must be classic enough to hold their own in your wardrobe for years to come. 

Is your store influenced by trends? 
Not especially. We definitely follow all of the current trends and colors, but we aim our buying at a more classic approach. We don't want you to invest in something that will go out of style in a few weeks. 

In three words, describe the style of the clothing in your store. 
Simple, classic, timeless.

Photo: Nick Chao 
Dress: Sally Esposito, $240 / Earrings: Ax + Apple, $86 / Bracelet: Ax + Apple, $120 / Dagger Necklace: Ax + Apple, $108 / Bullet Necklace: Mary Anderson, $60 / Ring: Julie Nolan, $108 / Chain Bracelet: Amano Trading Company, $20

Photo: Nick Chao / Model: Desiree Amariei 
Stylist: Missy Schnaps / Hair: Ginger Vaughn / Makeup: Jodi Laub, jodi.laub@gmail.com
Stripe: Stripedesigngroup.com, 107 Walnut Ave., Santa Cruz, (831) 421-9252.

Fall Fashion Movie—Stripe

Take a behind-the-scenes look at our photo shoot at Stripe below or here. Directed by Deva Blaisdell-Anderson.

Santa Cruz Fall Fashion Week Day 2 Stripe from The Penny Rose on Vimeo.

Fall Fashion Giveaway: Return here on Wednesday, Sept. 12 to enter a contest and win a pair of earrings from Stripe.