Store Spotlight: Stripe

The Penny Rose • Store Spotlight: Stripe from The Penny Rose on Vimeo.

In this month's video series by filmmaker Deva Blaisdell-Anderson, we highlight one of our favorite stores, Stripe, an enchanting lifestyle boutique in Santa Cruz, Calif. Get to know the story behind this beloved store and why everyone's talking about it. 

Indie City: Feral Childe

Indie City is a monthly column featuring unique independent designers and artisans, and written by Sydney Pfaff, owner of LEGION in San Francisco.

Sometimes a line comes along that you fall in love with, just head over heels in love with every single piece from every single collection. For me, that line is Feral Childe. Though they’re not a new line by any means—originally conceived in 2002, they didn’t start creating full collections until 2008—it’s definitely one to add to your list of closet keepers if you haven't done so already.

Each piece is made in New York, but it is technically a bi-coastal brand. One half of the designer duo, Alice Wu, lives in Oakland, while the other, Moriah Carlson, lives in Brooklyn. They place heavy emphasis on sustainability and ethical business practices, while keeping a playful sensibility. The collections are built around their unique textiles, which are inspired by their original drawings, collages, and paintings. The painstaking attention to detail in the construction of each garment is delightful—with every wear, you may discover a new tiny illustration within the print; or realize that the fabric is not just plain old cotton, but an upcycled blend made from bottles; or that the previously overlooked button on your pants is made of a tagua nut and quite spectacular.

True to their playfulness, the spring prints (pictured here) took cues from their original artwork of depicting dodo birds, Mars rovers, ancient Mayan ruins, and other unexpected creations. Each piece is made of natural fibers, such as hand-loomed and organic cotton, silk linen, and hemp, and the color palette features earthy tones with elegant pops of maroon and rust.

You can find the current Feral Childe collection at Hawthorne in Oakland, Workshop in Sausalito and Cameron Marks in Santa Cruz. And we are beyond excited to start carrying their line at LEGION in the fall. The fall collection may be one of my favorites yet, so stay tuned for coverage on it later this summer.

Store Spotlight: Jade

The Penny Rose • Store Spotlight: Jade, Santa Cruz from The Penny Rose on Vimeo.

In this month's video series by filmmaker Deva Blaisdell-Anderson, we feature a Store Spotlight segment on Jade, a stunning boutique in Santa Cruz, Calif. Owner Shannon Murphy also has a sister store, Onyx, which is equally as lovely, in San Francisco. If you're in the Bay Area, these two stores are places you have to visit. 

Jade is located at 107 Locust Street, Santa Cruz.