An Eco-Fashion Rapper?

Recycling clothes—which is the greenest way to go when talking about fashion—just got a whole lot cooler thanks to Seattle-based rapper Macklemore, whose song “Thrift Shop” is currently the No. 1 rap/hip-hop song in the country.

Other than having a deliciously catchy chorus and hipster-tastic video, the song is (knowingly or not) imbibed with environmentally and wallet friendly messages that make it the perfect anthem for eco-fashionistas like myself. With lines like “I wear your granddad’s clothes / I look incredible,” the ubiquitous track promotes reuse and individuality in a culture that encourages over consumption of mass-made items.

Will it lure American teenagers from the aisles of Forever 21 and to their local vintage shops to scour for buried fashion treasure? I hope so. Will his next hit single be about the importance of buying clothes made from renewable and organic materials? I doubt it, but I can dream, can’t I? 

Watch the video here