Eco-Beauty Find: Real Purity

It’s happened. It’s finally happened. I’ve found the deodorant I’ve been waiting for. Cue the victory music.

It’s been years now that my entire beauty routine, from hair and skin care to cosmetics and beyond, has been made up of all natural, and often organic or sustainably made, products. But there has been one item that’s eluded me; one, single pesky thing I haven’t been able to cross off my eco-friendly checklist. I’ve tried just about every natural deodorant I could get my hands on—to no avail. I wound up stinky or sweaty, often no better off than if I hadn’t applied any deodorant at all. I despised using aluminum-laden antiperspirant, but I didn’t feel like a respectable office employee without it. That is, until now. 

Recently, a good friend, fellow blogger, and partner in deodorant woes divulged her long-awaited find: Real Purity, a holistic, roll-on deodorant only available online. I didn’t hold my breath, but was willing to try anything. 

After one trial week, during which the stuff was put to many a test (busy days, lazy Netflix days, work days, weekend days, cold days, hot days, hikes, and workouts), I was not just a believer, I was a proselytizer. A subsequent text conversation with the friend whose recommendation I had followed went something like this:

Me: I’m so happy with this deodorant!

Her: My husband is so happy!

Me: My armpits are so happy!

Her: My shirts are so happy!

And so on.

Check the company and its magic natural deodorant out for yourself at

6 Eco-Beauty Resolutions for 2014

Love 'em or hate 'em, New Year’s resolutions are part of our cultural DNA. But, while the optimist in me sees the dawn of a new year as a natural time for reflection and goal setting, the realist in me knows this can also lead to creating, and failing to realize, unrealistic expectations. I prescribe more to a “lean into it” kind of philosophy. That goes for eco beauty, too: it isn’t an all-or-nothing undertaking. For those with a budding interest in having more natural, organic and sustainable fashion and beauty in their lives, here are six simple ways to start. Try one or all six—any step is a step in the right direction.

1.  Start With the Basics: If you have any interest in starting to wear organic clothes, ease into the habit by beginning with socks and undies. Try the immensely soft, comfy and colorful socks and panties from PACT. When you’re ready for another baby step into an eco-friendly wardrobe, stock up on some sustainably made, organic basic tees from Threads for Thought.

2. Remember the Three Rs: As previously discussed on The Penny Rose, every item of clothing has an environmental footprint associated with it. Get inspired to swap used clothing with friends, donate or sell unwanted items, and embrace upcycled and recycled clothing when you shop.

3.  DIY: You can’t get much more natural, resourceful, or local than making your own beauty products from items you already have in the kitchen. Don’t let the concept intimidate you. Aim to master one simple recipe (face masks and scrubs are particularly fun and easy) this year. We love the recipes in “Organic Body Care Recipes” by Stephanie Tourles.

4. Choose Fair Fashion: The dark side of mass-produced fashion got some much-needed attention in 2013 after a horrific garment factory accident in Bangladesh in April. Don’t let that lesson go unlearned: lean toward “fair” fashion—clothes, shoes and accessories made in socially and environmentally responsible ways. Sites like make this easier by aggregating products from conscious companies in one place.

5. Go Local: Not only will beauty and bath products made in your area have a smaller footprint, chances are they’re made with better ingredients than the conventional options at the store. Made Simple Cosmetics is a perfect example for Santa Cruzans.

6. Bait and Switch: Pick one of your must-haves (coral lipstick, perhaps, or glittery nail polish) and make this the year that you find a stellar, on-par replacement that doesn’t use any parabens, sulfates, toxins, artificial fragrances and other unsavory ingredients.

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